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SYVVA Hosts 4th Annual Valley Tourism & Business Expo

Posted: Thursday, March 2, 2006

By: Laura Kath (Expired article)

Santa Ynez Valley, CA -

Santa Ynez Valley Visitors Association (SYVVA), the non-profit volunteer group dedicated to promoting the entire Santa Ynez Valley as a year-round tourism destination, is hosting its 4th annual Valley Tourism & Business Expo. The event is free and open to the public TODAY, March 2, 2006, from 4:00 to 7:00 p.m. at the Royal Scandinavian Inn, 400 Alisal Road, Solvang. This event introduces the community and visitors to the wide variety of things to see, do, and taste as well as where to stay in the Valley. Door prizes plus complimentary food and wine tasting will be offered.

Maria Centrella, President of the SYVVA explains, "This EXPO presents a terrific networking opportunity for locals as well as a fun educational event for tourism employees to learn more about the Valley so they can encourage visitors to stay longer and spend more. Each additional night a visitor stays pumps nearly $300 into the local economy." Last year's Expo attracted over 250 participants and more than 50 exhibitors.

2006 Exhibitors include: AAA Publications/Westways & Via; Albion Home Kitchen & Bath; Allan Hancock College; American Flatbread Pizza; Best Western Kronborg Inn; Bodywork Associates/Kraus Chiropractic; Buttonwood Winery; Cachuma Lake Recreation Area & Nature Center; Casa Cassara Winery & Olive House; Chumash Casino Resort & Spa/Willows Restaurant; Clairmont Farms; Curves; Custom Media Group/Santa Barbara Seasons; Depot Mall & Wine Pub; Direct Image; Elverhoj Museum; Guest Magazine; Holiday Inn Express; Inside Santa Ynez Valley Magazine; Lucas & Lewellen/Mandolina Wines; Maverick Saloon; Old Mission Santa Ines; Olsen's Danish Bakery; PCPA Theaterfest; Performance Fitness; Rancho Oso; Richmond Productions; Royal Scandinavian Inn/Meadows Restaurant; Santa Barbara Airbus; Santa Barbara Conference & Visitors Bureau; Santa Barbara News-Press; Santa Ynez Inn/Wine Cellar; Santa Ynez Valley Historical Society Museum; Santa Ynez Valley Wine Country Association; Santa Ynez Valley Marriott; Santa Ynez Valley Transit; Serenity Skin Spa; Solvang Chamber of Commerce: Solvang Conference & Visitors Bureau; Sotheby’s International Realty; State Farm Insurance; Wells Fargo Home Mortgage; Wildling Art Museum; and the Wine Valley Inn.

The mission of the SYVVA—with over 100 members comprised of individuals, businesses and organizations from six communities—Ballard, Buellton, Los Alamos, Los Olivos, Solvang and Santa Ynez—is concentrated on promotion of the entire Santa Ynez Valley as a year-round tourism destination—that more than 2 million visitors annually from around the world enjoy.

For general information, visit www.SYVVA.com, or call 1-800-742-2843.

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